Electronic media research studies fall into two main categories. They are:

a) Circulation and readership
b) Ratings and share study
c) Ratings and non-ratings research
d) Ratings and frequency research


C

Communication & Mass Media

You might also like to view...

Celebrities may endorse products they don't actually use

Indicate whether the statement is true or false

Communication & Mass Media

Keeping an open mind allows you to assimilate the ___________

message before passing judgment. A. positive. B. complete. C. core. D. relevant. E. negative.

Communication & Mass Media

Tactics that are unethical and entail intentionally provoking a relational partner to initiate a breakup refer to

a. withdrawal. b. avoidance. c. manipulation. d. positive tone. e. None of the above

Communication & Mass Media

"If" arguments may ignore obvious unpredictable conditions.

Answer the following statement true (T) or false (F)

Communication & Mass Media