Celebrities may endorse products they don't actually use
Indicate whether the statement is true or false
false
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When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication
Speeches of courtesy explicitly acknowledge the presence or qualities of the audience or of a member of the audience
Indicate whether the statement is true or false
Reasoning from __________ relies on observable symptoms, conditions, or marks that tell us what is the case
(a) parallel case (b) analogy (c) generalization (d) sign
Expressing feelings is always advisable
Indicate whether the statement is true or false