Celebrities may endorse products they don't actually use
Indicate whether the statement is true or false
false
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When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication
Speeches of courtesy explicitly acknowledge the presence or qualities of the audience or of a member of the audience
Indicate whether the statement is true or false
Expressing feelings is always advisable
Indicate whether the statement is true or false
Reasoning from __________ relies on observable symptoms, conditions, or marks that tell us what is the case
(a) parallel case (b) analogy (c) generalization (d) sign