Which of the following statements is most likely true regarding the objective-and-task method of budget setting?
A) It forces management to spell out its assumptions about the relationship between the money spent and promotion results.
B) It is the simplest and least time consuming method to use.
C) It is the least logical budget-setting method.
D) It involves setting the promotion budget to match competitors' outlays.
E) It wrongly views sales as the cause of promotion rather than as the result.
A
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?Which of the following happened as a result of inflation targeting in New Zealand ?
A. ?It made the goals of the central bank explicit. B. ?It led to a higher expected inflation rate. C. ? It increased the inflation rate in the country. D. ?It lowered the credibility of the central bank.
As a major steel manufacturer, SteelMakers Inc focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.
A) selling orientation B) production orientation C) product orientation D) marketing orientation E) social orientation
A ________ is the basic unit of analysis for making merchandise management decisions.
A. merchandise group B. department C. stock-keeping unit D. merchandise category E. classification
A good executive summary for a new venture business plan should contain which of the following?
a. Information showing a solid growth market b. Information confirming a well-defined customer who needs what you sell c. Information on the team suited to execute the plan d. All of the above