Mike worked at the Stanford Molding Company as a technician, and he developed an instrument to help test the quality of plastic products. The section supervisor, Keith, thought that Mike's instrument was so clever that the company should make it widely available for all technicians in the company. Keith convinced a number of other managers to have their employees try Mike's innovation. Keith's role in developing the new device is that of a(n)
A) chief information officer.
B) technical innovator.
C) executive champion.
D) product champion.
E) technology officer.
D) product champion.
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If a reader may not view a message as positive, what should be included in the body of the message?
A) An explanation of what will happen if the action is not taken B) An explanation of potential benefits to the reader C) An explanation of potential benefits to the writer D) An explanation of the nature of the information being provided E) An explanation of the reasons for the decision to be followed by the decision
Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct
A. syndicated marketing surveys. B. qualitative research. C. research design. D. quantitative research. E. data warehousing.
A salesperson who is having trouble determining his own communication style most likely falls into:
A) the Excess Zone B) Zone One C) Zone Two D) the Flex Zone E) the Bias Zone
Decreasing the size of a container will have what effect on the number of kanban containers needed?
a. Number of containers will decrease b. Number of containers will increase c. Number of containers will remain the same d. Container size is unrelated to the number of containers needed