What is the main economic base for most newspapers and magazines and all commercial television and radio stations?

a. Subscriptions
b. Advertising
c. Syndication
d. Subsidies


b

Communication & Mass Media

You might also like to view...

In an important 1966 decision, a plurality of the Supreme Court revised the legal test for obscenity to include the lack of “redeeming social value.” The case:

a) Miller v. California; b) Memoirs v. Massachusetts; c) Jacobellis v. Ohio; d) Hannegin v. Esquire; e) Cohen v. California.

Communication & Mass Media

In her persuasive speech, Martha spoke about the possibility of nuclear weapons being used against the United States by Iraq, Iran, and North Korea if the government refused to take action

So she challenged the audience to monitor Senate hearings and get involved by writing or emailing their legislators. What form of motivation did Martha successfully employ in her speech? a. positive motivation, based on a patriotism appeal b. an appeal to basic self-esteem and self-actualization needs c. cognitive dissonance d. negative motivation, based on a fear appeal

Communication & Mass Media

A change in setting may change the message value of the communication.

a. true b. false

Communication & Mass Media

Persuasion relies on:

A. Audience members' self-persuasion B. Changes in attitudes, beliefs, and/or behaviors C. The source's credibility D. All of the above E. None of the above

Communication & Mass Media