The dual-factor model of social media use claims our engagement with social media is motivated by the need to belong and the need

A. for self-esteem.
B. to stay current.
C. to not miss out.
D. for self-presentation.


Answer: D

Communication & Mass Media

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Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?

a. “How are you today?” b. “I’m calling with a special offer.” c. “I’m calling to ask you to participate in a survey.” d. “I’m not selling anything.” e. I’m calling from the XYZ market research company.

Communication & Mass Media

The sinking of the Titanic was the impetus for the U.S. government to begin regulating the transmission of radio signals

Indicate whether this statement is true or false.

Communication & Mass Media

Cassie belongs to a work team that includes a software engineer, a mechanical engineer, a market analyst, a statistician, and a client liaison

This group of representatives from various segments of the organization is charged with developing new products and designing time lines for the release of the products. Cassie's team exemplifies a leaderless team. Indicate whether the statement is true or false.

Communication & Mass Media

The Motivated Sequence is used mainly for persuasive speeches, not informative.

a. True b. False

Communication & Mass Media