________ is determined by a customer's evaluation of the benefits and costs of a market offering relative to those of competing offers
A) Customer-perceived value
B) Customer lifetime value
C) Share of customer
D) Customer-managed relationship
E) Brand value proposition
A
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What will be an ideal response?
On January 1 of the current year, Jimmy's Sandwich Company reported total stockholders' equity of $129,000. During the current year, total revenues were $108,000 while total expenses were $97,500. Also, during the current year the company paid $32,000 in dividends. No other changes in equity occurred during the year. The change in total equity during the year was:
A. An increase of $21,500. B. A decrease of $42,500. C. A decrease of $21,500. D. An increase of $42,500. E. An increase of $79,000
The margin of safety ratio is equal to:
a. Net operating income percentage / Contribution margin ratio. b. Contribution margin / Sales. c. Contribution margin / Net operating income. d. Margin of safety / Fixed cost.
Office salaries expense for a department store is an indirect expense
Indicate whether the statement is true or false