Eye behavior, such as looking down and avoiding eye contact, can be strong signals a person could be lying, and are referred to as ¬¬¬¬______.
a. arousal cues
b. salience cues
c. involvement cues
d. deception cues
d. deception cues
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Answer the following statements true (T) or false (F)
1. Fixed overhead volume variance is a flexible budget variance. 2. The direct materials cost and efficiency variances make up the total direct materials variance. 3. The total product cost flexible budget variance is obtained by adding direct labor efficiency variance and fixed overhead volume variance. 4. The total fixed overhead variance is the total of the variable overhead cost variance and fixed overhead volume variance. 5. When evaluating variances, exceptions can be expressed as a percentage of a budgeted amount or a dollar amount.
Low self-monitors are less attentive to external information that may cue behavior and are guided more in their behavioral choices by inner, personal feelings.
Answer the following statement true (T) or false (F)
Which heuristics lead us to base decisions on the first piece of information and then adjust it?
a. Availability b. Confirmation c. Representativeness d. Anchoring and adjustment
Segmenting, in contrast to combining,
A. usually means settling for a smaller sales potential. B. tries to identify homogeneous submarkets and develop different marketing mixes for each submarket. C. relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets. D. tends to focus more on customer similarities than on differences. E. All these answers are correct.