Which of the following statements best defines an infomercial?
A. It is a form of direct mail which consists of consumer mailing lists.
B. It is a long commercial that is designed to fit into a 30-minute or 1-hour time slot.
C. It is a tool used by marketers as a part of the publicity campaign.
D. It is a print advertisement which provides detailed information about a product.
E. It is a strategy used in public relations to inform the public of a company's policies.
Answer: B
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In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:
A) Western-style, big-box retailing is anathema. B) millions of shopkeepers will be out of business. C) policy makers are suspicious of the company's motives. D) attitude that can be traced back to the British East India company of the colonial era. E) all of the above
What is most likely a consequence of paying most or all of a salesperson's compensation in the form of commissions?
A. It encourages teamwork over individual performance. B. It frees the salesperson to focus on developing customer goodwill. C. It will quickly become expensive for the employer. D. It encourages the salesperson to focus on closing the sale. E. It makes the employee appreciate the reward as the reward relates to economic conditions.
What is the purpose of a market tracking study?
A) to measure some variable of interest, such as market share or unit sales over time B) to determine if consumers switched brands from one time period to the next C) to determine the relationship between several variables D) to search for and interpret existing information relevant to the research problem E) to track causality
Which of the following are the four dimensions of justice?
a. judicial, economic, coordinated, and focused b. procedural, interactional, distributive, and informational c. economic, personal, interactive, and informational d. procedural, economic, determinative, and service