When a food distributor considers changing the products it markets in the southern states because of an increasing percentage of customers from Central and South America, it is examining the ____ forces at work in the southern United States.
A. economic
B. demographic
C. technological
D. political
E. legal
B. demographic
Demographic forces are influences on an organization arising from changes in the characteristics of a population, such as age, gender, or ethnic origin.
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The written marketing plan must reflect the goals of top management and
A. begin with a situation analysis that identifies the product's strengths. B. emphasize the development of transactional relationships. C. be benchmarked against others in competing industries. D. be approved by all stakeholders of the company. E. align with the company's mission and capabilities.
If a contract does not provide for a time for inspection, the UCC allows inspection to take place
a. within a reasonable time. b. the same day as delivery. c. within 3 days of delivery. d. within 10 days of delivery.
The challenges and opportunities of implementing marketing analytics in the era of Big Data are similar to those of business analytics. However,
a. Big Data in marketing analytics tends to be generated mostly by customers. b. Big Data in marketing analytics tends to be structured and unstructured. c. Both a and b d. Neither a nor b
A replenishment order for inventory is made when a predetermined stock level is reached in a(n) ________ inventory system
Fill in the blank(s) with the appropriate word(s).