One condition for effective segmentation is that at least one segment must have substantial profit potential.
Answer the following statement true (T) or false (F)
True
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According to your text, why are brand loyal customers an important contributor to a firm's long-term success and profitability?
A. Brand loyal customers write negative reviews of the competition. B. Brand loyal customers typically exhibit more price sensitivity. C. Brand loyal customers typically don't use coupons to reduce the price of the product. D. Brand loyal customers typically exhibit less price sensitivity. E. Brand loyal customers write positive reviews of the firm.
Refer to B&G, Inc. Which of these features does not belong to this type of corporation?
A) No double taxation B) Management flexibility C) Limited liability D) Personal asset protection E) Many Internal Revenue Service tax regulations
Which of the following sentences contains a dependent clause?? A) ?The team submitted its request for additional personnel, but budget constraints limited the hiring of any new employees
B) ?The manager presented the proposal and explained each component in a multimedia presentation. C) When preparing your résumé, list your name, mailing address, phone number, and e-mail address first.
Evaluate why a company would use a micromarketing strategy versus an undifferentiated strategy.
What will be an ideal response?