Advertising is important in the maturity stage of a business because it helps build mass brand awareness and brand association
Indicate whether the statement is true or false
FALSE
Explanation: Advertising is especially important in the introduction and growth stages of a product's life cycle when it helps build mass brand awareness and brand association. In the maturity stage of a business it is more successful at stressing product differentiation.
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Which of the following is not descriptive of a trade show?
A. Buyers see the latest products and styles being offered by vendors. B. Buyers review performance of the vendor during the previous season. C. Vendors have celebrities at their booth to promote their merchandise and attract buyers. D. Trade shows are often associated with wholesale market centers. E. Buyers meet with manufacturer executives to discuss strategies to grow their business.
The beginning balance of the shareholders' equity account Retained Earnings plus net income from the income statement less dividends equals the ending balance of Retained Earnings
Indicate whether the statement is true or false
Courageous followers work behind the scenes to support their leaders. This is the ______.
A. courage to assume responsibility B. courage to challenge C. courage to serve D. courage to participate in transformation
The LAW of listening stands for ______.
A. Listening equals Asking plus Winning B. Listening equals Ability plus Willingness C. Listening equals Assets plus Wisdom D. Listening equals Attitude plus Work