Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?
What will be an ideal response?
Since the target audience is the group of people toward whom a firm's advertisements are directed, identification of the target market is a necessary first step. The advertising campaign can only be designed after the target market has been clearly identified as well as analyzed to know what will likely work as advertising and what may not.
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Stelwire LLC, a vintage car dealer, advertises the sale of a 1964 Ford Thunderbolt. Ralph responds to the advertisement with an offer of $80,000 for the car. Stelwire signs a written assurance to keep that offer open to Ralph for a fortnight
Five days before the fortnight is up, Stelwire sells the car to another buyer. At the end of the fortnight period, Ralph tenders $80,000 for the car, but the car has already been sold. Ralph then buys the same model car from another dealer for $90,000 and sues Stelwire for breach of contract. The court rules that Stelwire is liable to Ralph for breach of contract and orders Stelwire to pay Ralph the difference of $10,000 he paid extra to the second dealer for the car. What was the nature of the contract between Ralph and Stelwire? A) counteroffer B) open terms contract C) option contract D) lease contract
Compliance with a legislative enactment or administrative regulation does not prevent a finding of negligence if a reasonable person would have taken additional precautions to avoid harm
Indicate whether the statement is true or false
Which of the following is true of brand equity?
A. It is a tangible asset that adds value to a service. B. It enables the seller to hide product successes from its competition. C. It allows the seller to use undifferentiated marketing. D. It is goodwill that results from a favorable impression. E. It allows the seller to stop all promotional activities and redirect its funds to other areas of operation.
The Hippocratic Oath that all physicians take states that the physician will never deliberately harm anyone for anyone else's interest and to avoid attempting to do things that other specialists can do better. This oath is an example of how _____ influences social control.
A. an active civil society B. laws C. formal and informal organizations D. the media E. self-regulation