Which of the following is a reason for the rise in regional expansion?
A. increasing national trade restrictions
B. decrease in the number of trading blocs and free trade zones
C. increasing local taxes and tariffs
D. increase in the number of trading blocs and free trade zones
Answer: D
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Identify the category of promotions which include contests and sweepstakes
A) price-oriented promotions B) product-oriented promotions C) special events D) trade promotions
Central office control involves tabulating the responses to important demographic characteristics and key questions
Indicate whether the statement is true or false
Implementing a target-audience orientation within an organization usually involves
a. diffusing responsibility to the functional units b. effective plans and planning system support c. trying to reduce the impact of drastic change d. A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing e. better pay and rewards for all employees
Product costs are:
A. treated in the same manner as period costs. B. expensed when incurred. C. treated in the same manner as advertising costs. D. subtracted from cost of goods sold. E. inventoried.