Implementing a target-audience orientation within an organization usually involves
a. diffusing responsibility to the functional units
b. effective plans and planning system support
c. trying to reduce the impact of drastic change
d. A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing
e. better pay and rewards for all employees
B
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Network communication poses some special types of risk for a business. What are the two broad areas of concern? Explain
Which of the following is an advantage of financial statement analysis using percentages?
a. Percentages eliminate the effect of size. b. Percentages are easy to calculate. c. Percentages are more accurate than amounts. d. Both a and c answers are correct. e. None of the answers are correct.
Elastic demand is usually a result of the lack of substitute products.
Answer the following statement true (T) or false (F)
Repeating back what is said using other words for clarification is called
A. stereotyping. B. concept of authority. C. paraphrasing. D. concept of understanding.