Competitive benchmarking evaluates processes or business functions against the best companies, regardless of their industry
a. True
b. False
Indicate whether the statement is true or false
False
Business
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Which of the following is a valid source of secondary data?
A) personal letters and correspondence B) Internet search engines C) ethnographic research D) direct surveys E) interviews
Business
Another name for a team leader is a(n) ______.
a. program manager b. activities leader c. operative supervisor d. project leader
Business
The media refer to ________ as the number of persons or households exposed to an advertising medium at a specific time
A) recall B) carrying range C) attention economics D) reach E) frequency
Business
In instructions, some readers rely more on graphics that on words
Indicate whether the statement is true or false
Business