According to the capital asset pricing model (CAPM), the return to a stock
A. follows a random walk.
B. depends on oil prices, interest rates, and economic growth.
C. depends on how risky the stock is compared with the market average.
D. depends on the stock's risk and the risk to bonds.
Answer: C
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Apology strategies are most often used in situations in which:
A) the violation was a major situation affecting a large number of people B) the violation was minor or the company cannot escape being found guilty C) an individual within the company has acted inappropriately, but the company itself has not D) legal charges have been filed against the company or someone in the company
The goal of reporting realistic figures and never overstating assets or net income applies to the ________.
A) conservatism principle B) materiality concept C) disclosure principle D) consistency principle
Before ________ a bad-news message, ________ the situation by asking yourself several questions that help you develop content and choose the best medium
A) analyzing; evaluate B) analyzing; compose C) composing; encode D) composing; analyze E) evaluating; compose
Reordering products that are used on a consistent basis is called a(n) ________.
A. aspirational purchase B. new purchase C. transactional purchase D. straight rebuy E. modified rebuy