The backfire effect refers to situations when:
a. rewards offered are too large to create sustained change
b. the low price offered is too low to create loyal customers
c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior
d. feelings of regret cause a person to go back on his or her choice
c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior
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