The backfire effect refers to situations when:

a. rewards offered are too large to create sustained change
b. the low price offered is too low to create loyal customers
c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior
d. feelings of regret cause a person to go back on his or her choice


c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior

Communication & Mass Media

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Discuss why today’s journalists need to spend time interacting with real people and identify methods of doing so both in person and in the digital realm.

What will be an ideal response?

Communication & Mass Media

Most speakers prefer to use note cards for their presentation outlines rather than outlines printed on

paper. Indicate whether the statement is true or false

Communication & Mass Media

What?s wrong with this central idea--?The U.S. Social Security system is in crisis??

A) It is not specific. B) It cannot be defended or explained. C) It is boring. D) It covers too much material.

Communication & Mass Media

__________ allows us to build and maintain healthy

relationships with our families, significant others, friends, and coworkers. a. Passivity b. Listening c. Argumentation d. Constructive criticism

Communication & Mass Media