Who wrote “Bowling Alone: America’s Declining Social Capital” to discuss the decline in civic engagement among Americans?
A. Bill Gates
B. Robert Putnam
C. Lester Salamon
D. Michael Moore
B. Robert Putnam
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Which of the following is an advantage of licensing?
A. It allows the licensee to directly benefit by receiving royalty payments. B. It allows the first-to-invent U.S. citizen to register a trademark to become its legal owner. C. It maximizes the physical and financial presence of a business overseas. D. It permits quicker foreign market penetration than direct investment.
In a labor surplus, some form of ______ is an option for lowering labor costs without terminating employees.
A. work-sharing B. overtime C. layoff D. downsizing
How is this handbag being positioned and differentiated from other handbags similar in manufacturing and look?
A) The handbag is being positioned on price. B) The handbag is being positioned on exclusivity. C) The handbag is being positioned on convenience. D) The handbag is being positioned on design. E) The handbag is being positioned on versatility.
How should you deal with obstacles when writing a persuasive message?