BestFoods Inc, a well-known producer of breakfast cereals, has decided to hire producers in different countries so that the cereals marketed under their brand are locally produced in the respective countries
This would not only appeal more to consumers who preferred domestically produced goods, but would also create jobs in the host-country enhancing the brand's image further. This is an example of ________.
A) management contracting
B) franchising
C) greenfield venturing
D) contract manufacturing
E) straight extension
D
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Ricardo's sales manager just informed his sales team that all sales in January will earn an extra 5 percent commission. The team gets right to work, being motivated by a(n)
A. extrinsic reward. B. physiological need. C. high need for power. D. intrinsic reward. E. hygiene factor.
When a researcher communicates with a respondent, what type of data collection form is used?
A) questionnaire B) observation form C) data sheets D) either A or C E) either A or B
Each liability insurance provider has a duty to defend the insured when a third party files a legal claim against the insured that falls within the coverage terms of the policy.
Answer the following statement true (T) or false (F)
A firm that plans to use a(n) ________ will add higher priced, higher quality items to its product line
A) upward line stretch B) limited-line strategy C) undifferentiated strategy D) marketing mix contraction E) cannibalization strategy