After carefully assessing a threat, the public relations professional may decide to

A) ignore a pressure group.
B) let an issue "die on the vine."
C) disregard the evidence of danger.
D) Both A and B.
E) None of the above.


Answer: D

Communication & Mass Media

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In 2004, one billion servings of the Japanese icon ______ were sold in Mexico.

Fill in the blank(s) with the appropriate word(s).

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Landon is analyzing the reports for her latest project with The Breeder’s Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

A. basic B. advanced C. channel D. behavioral

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AM frequencies are better suited for carrying signals over long distances than satellite frequencies.?

a. True b. False

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Effective organizational communications mean that communications must be ______.

a. focused on a specific audience b. considerate of diverse viewpoints c. based on input from stakeholders d. aligned with organizational goals

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