The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name "Soaker." Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
A. Compatibility with other products in the line
B. Flexibility to be used in various types of media
C. Using fabricated names that cannot be duplicated
D. Indicating the product's major benefits
E. Keeping the brand name easy to remember
Answer: D
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A) Online rumors B) False information C) Attacks on the company's reputation D) Customers who feel they have been treated unfairly E) Suggestions for product improvement
Cash flows to sales and cash flows to assets are measured in terms of
A) times. B) a percentage. C) dollars. D) days.
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True or False: Appendices should be used to house extra information that is not directly relevant to the document, but may be of secondary interest
a. True b. False