Douglas McGregor believed that to understand human behavior one must discover the theoretical assumptions upon which behavior is based

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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"I'm going to talk about computers," is an appropriate thesis statement for an informative speech

Indicate whether the statement is true or false

Communication & Mass Media

_____ are the beliefs, values, and moral principles by which people determine what is right or wrong

Fill in the blanks with correct word

Communication & Mass Media

PR practitioners evaluate audiences based on the probability of achieving the campaign communication objective. What is a typical consideration in audiences?

a. the demographic makeup of the audience b. the relative size of the audience c. the potential audience response to a communication d. the geographic makeup of the audience

Communication & Mass Media

Political communication is perhaps the most one-way symmetrical of all PR practice

Indicate whether the statement is true or false

Communication & Mass Media