Which of the following statements is true about demand forecasts?
a. Demand forecasts are always accurate in predicting the actual demand that will occur in the future period.
b. Demand forecasts are rarely accurate in predicting the actual demand that will occur in the future period.
c. Demand forecasts are estimates of long-term demand for a firm’s products.
d. Demand forecasts do not account for the randomness in the actual demand.
b. Demand forecasts are rarely accurate in predicting the actual demand that will occur in the future period.
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According to a 1991 report by McKinsey & Co., problems of alliances between Western and Japanese firms were related to all of the following factors except:
A) objective levels of performance. B) a feeling of mutual disillusionment. C) difference in expectations. D) balance between partners. E) frictional loss.
In an ethical decision-making workshop, what benefit would writing narratives based on the seven classical virtues have over writing narratives based on real-life ethical scenarios that occurred to employees?
a. promoting faster consensus building b. allowing for more creative thinking c. preventing name-calling and contention d. highlighting a greater sense of common mission
Kirsten is a media buyer working for a company that produces frozen side dishes and entrees
The marketing team at the company wanted to guarantee that advertisements for its new line of frozen desserts would be aired on at least two of the most popular new television series of the year. Based on this requirement, Kirsten most likely purchased the television advertising through ________. A) ad trafficking B) scatter buys C) media placement D) rate cards E) upfront markets
The U.S. Sentencing Guidelines allow punishment for environmental crimes to be lessened if a company has a record of doing which of the following:
a. reporting on other polluters in the industry b. voluntarily reporting illegal actions c. donating money to environmental groups d. reporting on other polluters in the industry and voluntarily reporting illegal actions e. reporting on other polluters in the industry and voluntarily reporting illegal actions and donating money to environmental groups