Researchers who investigate cultures differences from their own often use the ________ method to gather information
a. ethnographic
b. statistical
c. content analysis
d. rhetorical
Answer: a
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When an audience member makes a commitment verbally or mentally to change his or her behavior because of a message, the end result is called
a) attitude change. b) dissemination of information. c) acceptance of message. d) content exposure.
The goal for which method of research is that the sum of all of the individual responses will be greater or stronger than the individual responses would be have if conducted one-on-one?
A) interview B) focus group C) survey D) experiment E) statistical analysis
__________ is a learned, active, and intermittent process of giving attention to aural stimuli
a. Listening b. Hearing c. Feedback d. Message production e. Message reception
Training emphasizes doing, while education emphasizes knowing
Indicate whether this statement is true or false.