According to the primacy-recency principles, you should place your weakest main idea

A) as the middle point.
B) as the first main point.
C) as the last main point.
D) in the introduction.
E) in the conclusion.


A

Communication & Mass Media

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As you take notes at a meeting, which of the following is the best way to attribute quotes and information to sources when you do not know who they are?

A. use placeholders in your story such as “one meeting participant” B. label the participants with defining characteristics and ask for identifying information later C. politely interrupt the meeting to ask for names after important announcements or speeches D. ask other reporters around you if they know who is speaking

Communication & Mass Media

Dominique is speaking to a group of politicians that believes climate change is a hoax. Although Dominique knows the politicians will not abandon their current views, she hopes her speech will at least cause them to consider the dangers of climate change. Which goal of persuasion does this best illustrate?

A. strengthen attitudes, beliefs, or values B. weaken attitudes, beliefs, or values C. change attitudes, beliefs, or values D. motivate the audience to take action

Communication & Mass Media

If you voted for a presidential candidate because of an endorsement by your favorite movie

star, you would be using which type of fallacious reasoning? A. Ad hominem B. Ad verecundiam C. Hasty generalization D. False dichotomy

Communication & Mass Media

Which of the following is a graphic program that enables you to develop professional-looking

visual aids? A) Microsoft Word B) Microsoft PowerPoint C) Adobe Reader D) Windows Media Player

Communication & Mass Media