Dominique is speaking to a group of politicians that believes climate change is a hoax. Although Dominique knows the politicians will not abandon their current views, she hopes her speech will at least cause them to consider the dangers of climate change. Which goal of persuasion does this best illustrate?

A. strengthen attitudes, beliefs, or values
B. weaken attitudes, beliefs, or values
C. change attitudes, beliefs, or values
D. motivate the audience to take action


Answer: B

Communication & Mass Media

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Homophobia is explained in your text to mean

A. a fear of being labeled a homosexual. B. a fear of people who are homosexual. C. a homosexual's attitude of self-hatred. D. all of the above.

Communication & Mass Media

Which of the following is a strategy for reducing uncertainty?

A. passive B. active C. interactive D. all of the above

Communication & Mass Media

Claire is a mentor in an after-school program and works well with her group. When she recently told several students they needed to buckle down and complete their schoolwork, they readily obliged. This demonstrates what source of power?

A. referent power B. expert power C. reward power D. legitimate power

Communication & Mass Media

Who selects the participants in a straw poll?

A) pollster B) respondents themselves C) pollster's client D) interviewer

Communication & Mass Media