The public relations activity of getting media coverage for clients is called

A. promotion.
B. public affairs.
C. publicity.
D. lobbying.


Answer: C

Communication & Mass Media

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Which of the following is/are an example(s) of understanding culture as a resource?

a. The commodification of hip-hop culture b. The commodification of local cultural practices as tourist attractions c. The export of television programs and programs for economic gain d. The use of symbols to create a shared meaning

Communication & Mass Media

The way harmonics of a sound are combined and the relative intensities of those harmonics is referred to as:

A. slowness of sound B. pitch C. sound’s quality D. timbre E. both A & B

Communication & Mass Media

One of the personae for apologetic rhetoric is

A) camouflaged. B) noble victim. C) commander-in-chief. D) collective moral voice.

Communication & Mass Media

The X-Y-Z Formula is about:

a. Buddhist considerations. b. communication skills. c. destructing expressions of anger. d. none of the above.

Communication & Mass Media