The text recommends that speakers err on the side of providing extensive background, clear definitions, and thorough explanations for mixed audiences, even at the risk of boring knowledgeable audience members. However,________ can help quell frustration

among knowledgeable members.

a) publicly acknowledging the different experience levels present in the audience
b) defining only those terms for which conflicting definitions exist
c) pitching the information at a moderate level
d) alienating expert listeners by focusing on basic information


ANS: a

Communication & Mass Media

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Before delivering her speech, Jean closed her eyes and pictured herself walking confidently in front of the audience and delivering her well-prepared opening remarks. She imagined herself giving the entire speech as a controlled, confident speaker

In this example, Jean is A) knowing her audience. B) visualizing her success. C) focusing on her message, not her fear. D) giving herself a mental pep talk.

Communication & Mass Media

Sometimes the goal of an advertising campaign is just to reinforce a current practice, often by increasing consumer’s propensity to make repeat purchases of a specific brand, or their __________

a) brand loyalty b) buying motives c) attitudes d) brand recognition

Communication & Mass Media

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a. t test and correlation b. correlation and standard deviation c. correlation and chi-square test d. t test and standard deviation e. t test and chi-square test

Communication & Mass Media