fMRI, EEG, eye tracking, and automatic facial coding are all ________ techniques.
Fill in the blank(s) with the appropriate word(s).
neuromarketing
Neuromarketing uses tools from neuroscience to better understand consumer responses to different kinds of marketing stimuli. The neuromarketing "toolbox" includes fMRI, EEG, eye tracking, facial expression coding, core biometrics (e.g., heart rate, respiration, skin conductance), and implicit response testing.
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Tangible dimension of services refers to:
A) physical evidence of the service. B) a guarantee offered by service providers. C) the people who provide service. D) the technical services offered to the customer. E) the functional services offered to the customer.
Which path-goal leadership style is most appropriate when subordinates are open to authoritarian leadership, have an external locus of control, and have high ability?
a. directive b. achievement-oriented c. participative d. supportive
The most important element in determining whether a sales contract has been made is the:
A) language of the contract. B) fact that the terms of the offer and acceptance are exactly alike. C) number of open terms. D) intention of the parties to make a contract.
Martine wants to open an after-school tutoring service for students in 6th through 9th grade. How can a thorough knowledge of customers' expectations improve the probability of her success?
What will be an ideal response?