The "Four Ps" are Product, Promotion, Price, and Personnel.
Answer the following statement true (T) or false (F)
False
The "Four Ps" in a firm's marketing mix are Product, Price, Place, and Promotion.
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Figure 4-4In Figure 4-4 above, A represents the ________ influences that can affect the consumer purchase decision process.
A. psychological B. marketing mix C. sociocultural D. situational E. economic
The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher in the United States. Such companies are said to be engaging in _____
a. employee export b. outsourcing c. inshoring d. joint ventures
According to Chandler, unless ______ follows _______, inefficiency rules.
a. Structure/strategy b. Planning/rationality c. Strategy/structure d. None of the above
Laws must be static and unyielding in order to provide stability for a society
a. True b. False