Figure 4-4In Figure 4-4 above, A represents the ________ influences that can affect the consumer purchase decision process.
A. psychological
B. marketing mix
C. sociocultural
D. situational
E. economic
Answer: A
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The phenomenon called ______ often occurs when there is a concentration of critical resources in a particular region.
A. clustering B. grouping C. categorization D. classification
Which of the following is a component of service performance discussed under the operations function?
a. Role of marketing b. Competitive appeal c. Introduction of new technology d. Customer profile e. Workforce
Sue deposits in her account at First Bank a $50 check drawn on Valley Bank. First Bank transfers the check to Second Bank, which in turn forwards it to Valley Bank, which pays the item. Valley Bank is the:
a. payor bank. b. drawee bank. c. collecting bank. d. The payor bank and also the drawee bank.
Product disparagement is a form of defamation
Indicate whether the statement is true or false