What is the main goal of multicultural education?

a. to foster intercultural sensitivity in students
b. to help students from diverse backgrounds assimilate
c. to merge disparate cultures into a "third culture" among students
d. to eliminate cultural differences between students


A

Communication & Mass Media

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The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).

Formulate a problem statement for this scenario that meets the criteria discussed in the book. What research methods would you use to conduct your situation analysis? Make sure to explain your choices.

Communication & Mass Media

When you select a message, it means that you pay attention to it

Indicate whether this statement is true or false.

Communication & Mass Media

Tom gave a speech on Old Drum, a historical statue of a dog in the local town square to a group of citizens who had lived in the town their entire lives. What strategy is Tom using in his selection of topics?

a. Building in redundancy b. Establishing a motive for listening c. Presenting information that relates to his listeners' interests d. Reinforcing key ideas verbally and nonverbally

Communication & Mass Media

Speakers that ask the audience to imagine themselves in a situation are using a(n) __________ as supporting material.

A. anecdote B. hypothetical example C. personal experience D. testimony

Communication & Mass Media