The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).
Formulate a problem statement for this scenario that meets the criteria discussed in the book.
What research methods would you use to conduct your situation analysis? Make sure to explain your choices.
-Hire a graphic designer and throw all your efforts into a top-notch publication
-Realize that you are not up to the job
-Do research to determine why funds have decreased
-Convince the director that a regular newsletter to past donors is a better approach than the one-shot brochure
-Switch to personalized direct mail to increase donations
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Answer the following statements true (T) or false (F)
1. Voluntary membership groups are those to which people consciously choose to belong, including political affiliation and religion, among others. 2. An out-group is a group whose attributes are dissimilar from those of the in-group, or that opposes the accomplishment of the in-group’s goals. 3. Usually, though not necessarily, voluntary membership in-groups serve as positive reference groups. 4. Roles prescribe with whom, about what, and how to interact with others. 5. Many individualistic, low-context, and small power distance cultures possess a relatively strict hierarchical role stratification.
Which of the following personality characteristics has most frequently been used to assess attitude function?
a. self-monitoring b. self-esteem c. ego d. trait anxiety
Explain how the link between relationships and communication can be used to study all communicative activity.
What will be an ideal response?
Jason had a tendency to forget to use gestures through most of his speech, so he would throw in some extras at the end so figuring that the audience only remembers the last thing they see and hear anyway
What could be the result of this action? A. The ill-timed gestures could negatively affect his credibility. B. The gestures will look awkward to his audience. C. The gestures will complement the speech no matter where they are in the message. D. The gestures could be distracting. E. A, B, and D