According to the primacy effect, if a speaker explains the five speech activities-invention, arrangement, style, delivery, and memory-in that order, which one is the audience most likely to remember?

A. invention
B. arrangement
C. style
D. delivery


Answer: A

Communication & Mass Media

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Indicate whether this statement is true or false.

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The outline you actually use to deliver your speech is the

A) the working outline. B) the formal outline. C) the speaking outline. D) the post outline.

Communication & Mass Media

A speaker's voice creates an impression in the listeners' minds even before his or her physical

appearance does. Indicate whether the statement is true or false

Communication & Mass Media

Enrique said, "Listen carefully, this is the most convincing reason why life is likely to exist on other planets." He is using which of the following techniques to make his presentation memorable?

a. Simplifying ideas b. Building in redundancy c. Using adult learning principles d. Reinforcing key ideas verbally

Communication & Mass Media