A speaker's voice creates an impression in the listeners' minds even before his or her physical

appearance does.

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Rachel handles marketing for PowerAccounting, a new accounting software. Gollum Corp, the company that created PowerAccounting, is coming up with an online version to which users can subscribe

When it was a boxed product, the company used a traditional advertising company to design the brochures and marketing materials that accompanied the product. However, Rachel feels the company must change its approach for the online version. She feels the product features and related marketing material should be online, too. What is Rachel's reason for choosing this model? a. Enables to update information quickly b. Allows the use of more colorful marketing material c. Provides more control over the disseminated information d. Builds better credibility than traditional models

Communication & Mass Media

The framers of the Constitution were in substantial agreement as to the proper scope of freedom of expression

a. True b. False

Communication & Mass Media

According to the textbook, the creators and editors of Survivor:

a. choose the most “ordinary” people they can find to be on the show b. edit the footage to present the most dramatic version of what took place c. show approximately 25% of what actually happened during taping d. all of the above

Communication & Mass Media

Many comedians in early Hollywood movies came from

a. vaudeville. b. Broadway. c. Burlesque. d. little theatre.

Communication & Mass Media