Which of the following statements is true regarding competitive marketing intelligence?

A) The advantage of using competitive marketing intelligence is negligible.
B) The goal of competitive marketing intelligence is to improve recruiting efforts.
C) Competitive marketing intelligence relies upon costly internal databases.
D) Competitive marketing intelligence relies upon publicly available information.
E) Companies using competitive marketing intelligence routinely ignore consumers' online chatter.


D

Business

You might also like to view...

The business case for an IT project does not need to address risk, since risk will be factored into the discount rate.

Answer the following statement true (T) or false (F)

Business

Answer the following statements true (T) or false (F)

1. The stronger the culture, the less reliant the organization needs to be on bureaucratic management controls found in traditional industrial organizations. 2. If an organization’s culture is strong, it becomes another core competency. 3. When any manager ignores an employee action that impacts the “show” or guest experience, this does not affect other employees. 4. Once employees have been trained, hospitality managers need not spend time and energy on reminding their existing employees of the cultural values. 5. People in open-culture organizations need more time to adapt to changes in customer expectations.

Business

Based on current knowledge, what is likely to be the primary purpose of Stonehenge?

Business

Which of the following accounts is debited when goods are sold?

A) Cost of Goods Sold B) Finished Goods C) Work-in-Process D) Accounts Payable E) None of these.

Business