A situational analysis
A. typically involves creating branding strategies.
B. does not include an assessment of a company's product lines.
C. usually starts with a positioning strategy.
D. includes an assessment of a company's individual brands.
E. does not include an assessment of the conditions facing the company.
Answer: D
You might also like to view...
Describe the three major costs of unanticipated inflation and give an example of each.
What will be an ideal response?
Making adjustments to the marketing plan is part of which stage of market planning?
A) SWOT analysis B) portfolio analysis C) implementation and control of the marketing plan D) situation analysis E) development of marketing objectives
Which of the following would be involved in Miller Meat Company's inbound logistics management?
A) local grocers in Indiana who sell the company's products B) Midwestern farmers who raise beef and pork for the meat processing center C) the refrigerated fleet that expedites small shipments D) air carriers that take Miller's specialty shipments E) recipients of Miller's gift boxes
Peters and Waterman (1982) are associated with research in the 1980s investigating the reasons for the success of which of the following type of organisations:
a. ‘excellent’ organisations b. ‘dominant’ organisations c. ‘supreme’ organisations d. ‘awesome’ organisations