Demonstrating the impact of the plan against its objectives occurs during the evaluation phase. How would positive results benefit you as the plan author?
a. Encourage management/client support for future plans.
b. Guarantee the campaign will continue.
c. Increase current budget and resources.
d. Eliminate the need to request more funds.
a. Encourage management/client support for future plans.
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All of the following are informal methods used in PR research, EXCEPT
a. Mystery shopping b. Communication audits c. Literature reviews d. Focus groups
___________ happens when individuals of an organization join together with other members of a co-cultural group to form an association that reflects their own norms and values. They tend to reject the dominant society or organization
a. acculturation b. assimilation c. accommodation d. separation
In the ___________ conflict style, you sacrifice your own needs for the sake of the needs of the other person
Fill in the blank(s) with correct word.
How do print journalists use the inverted pyramid?
What will be an ideal response?