There are situations in which consumers know a brand's category membership but may not be convinced the brand is a valid member of the category
Indicate whether the statement is true or false
FALSE
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A differentiation strategy works best when
A. technological change is fast-paced and competition revolves around rapidly evolving product features. B. firms have ample excess cash to invest in R&D activities. C. buyers' needs are homogeneous. D. there are few other ways to make a product unique to buyers. E. many rival firms are also pursuing a differentiation approach.
Name the most challenging and creative type of sales presentation.
What will be an ideal response?
India has a caste system; each caste has its own status and rights
Indicate whether the statement is true or false.
Earning a regular salary is an example of which of the following?
a. advantage of internal consulting b. advantage of external consulting c. disadvantage of internal consulting d. disadvantage of external consulting