Is global marketing more challenging than single country marketing? In a brief essay, explain why or why not
What will be an ideal response?
Global marketing is more challenging than single country marketing because it is more complex. National, regional, and local differences should be expected in each market. For example, what constitutes a "fair price" will differ from nation to nation, so marketers must be prepared to adapt their pricing strategies. Each country will have different competitors, with different options available to consumers. Also, product attributes will likely have to be varied for each market to fit the different cultural preferences of consumers. Similarly, advertising and promotions need to be adapted to fit each culture and foreign language. Other major variations from foreign market to foreign market include the supply chain and distribution options. Adjusting for all of these variations is part of the task of global marketing.
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Indicate whether the statement is true or false