The focus of personal selling is shifting from selling a specific product to
A. CRM selling.
B. building long-term relationships with customers.
C. enhancing the firm's image.
D. team selling.
E. building relationships with vendors.
Answer: B
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Which financial projections include three estimates (optimistic, pessimistic, and most likely)?
A) sales forecasts B) risk analyses C) expense forecasts D) break-even analyses E) per-unit variable costs
What was at the center of Ford's crisis management efforts during the economic problems faced by the Big 3 auto makers in 2008?
A) a Web site distinguishing Ford from GM and Chrysler B) full page advertisements in local newspapers across the U.S. C) information about Ford's history on social networking sites D) a YouTube video comparing Ford, GM, and Chrysler cars E) viral marketing campaigns geared to generate public support
Walter Enterprises expects its September sales to be 20% higher than its August sales of $150,000. Purchases were $100,000 in August and are expected to be $120,000 in September. All sales are on credit and are collected as follows: 30% in the month of the sale and 70% in the following month. Merchandise purchases are paid as follows: 25% in the month of purchase and 75% in the following month. The beginning cash balance on September 1 is $7,500. The ending cash balance on September 30 would be:
A. $61,500. B. $67,500. C. $54,000. D. $136,500. E. $31,500.
A company buys a machine for $76,000 that has an expected life of 6 years and no salvage value. The company uses straight-line depreciation. The company anticipates a yearly after tax net income of $1,805. What is the accounting rate of return?
A. 42.75%. B. 9.50%. C. 4.75%. D. 6.65%. E. 2.85%.