Which of the following is FALSE about infomercials?
a. Usually paid for in advance
b. Increase profits in low-viewing timeslots
c. Success is measured by the response rate
d. Attract huge audiences
e. Stations are reluctant to discuss these program-length commercials
d
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What is a form of return of investment (ROI)?
a. Advertising value equivalency b. Measuring message exposure c. Monitoring social media d. Evaluating newsletters and brochures
An example of content analysis research would be ______.
a. an examination of how news editors selected stories to publish b. the number of voters who understood the intended message of a political candidate c. a comparison of how two different media covered the same news story d. a count of how many times a particular phrase is used in an article
The term “self-concept” refers to
a. the sum of one’s physiological, social, and psychological attributes as perceived by an impartial observer. b. the way an individual believes others perceive her/him. c. the total of an individual’s own beliefs about his/her physical characteristics, intelligence, aptitudes, and social skills. d. the sum of one’s psychological, social, and physical attributes as perceived by a significant other. e. none of the above.
Sexist language is always a direct and intentional form of discrimination
Indicate whether the statement is true or false.