Careful PR practitioners should verify claims made about a product or service before publicizing them
Indicate whether the statement is true or false
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Which of the following terms best explains why we believe statements such as:
"Confident speakers know what they are talking about"? a. logistics b. heuristics c. favorability d. disposition e. values
Ethnic and religious publications have the highest credibility with their readers of all specialized media. Which media form has the highest credibility among mass media?
a. suburban and small-town weekly newspapers b. television c. daily newspapers d. radio
How can you intensify the power of an object or a person?
a. camera looks up at the object or person b. camera looks down on the object or person c. camera looks at the object or person straight on at eye level d. camera uses a rack-focus effect on the object or person e. camera looks at the object or person from the side at eye level
According to your textbook, when you reach the end of your speech, you should
A. maintain eye contact for a few moments to let your last line sink in. B. tell your listeners how glad you are to have survived the speech. C. hurry back to your seat so the next speaker can begin. D. distribute copies of your speech to everyone in the audience. E. ask the audience whether they liked your speech.