Which of the following is TRUE?

a. Flow is very important for online programming.
b. Older media will not adapt to the a la carte world.
c. As with cable, shelf space is limited.
d. Tiering will remain a successful strategy.
e. Online networks cannot cater to many different tastes.


d

Communication & Mass Media

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___________________ requires awareness of the cultures of others and of our own attitudes, beliefs, and behaviors.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In terms of emotional support strategies, what is the goal of person-centered messages?

a. to communicate your intentions clearly so that the other person knows you want to be helpful and supportive b. to protect the other person's self-esteem c. to encourage and praise the other person d. to help the other person develop a deeper understanding of the problem so they take on the task of solving or coping with it e. to intensify the perceived sincerity of your response by emphasizing your desire to help solve the problem for the other person

Communication & Mass Media

What is antithesis?

a. going against the thesis that was established within the introduction b. having two or more clauses or sentences with the same grammatical pattern c. a sentence that has two parts with parallel structure but contrasting meanings d. closing with a series of ideas that are less important than those preceding them

Communication & Mass Media

The ability to perceive another as a unique individual is called __________. [p. 55, II]

a. personal construct theory b. intelligence c. visualization d. intrapersonal perception e. person-centeredness

Communication & Mass Media