Which is a disadvantage of using photographs in a presentation?
a. They do not authenticate your message.
b. They can be cumbersome to display.
c. They can be hard for the audience to see.
d. They can appeal to an audience's emotions.
Answer: c
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A(n) ____ number is a number that can be expressed as a fraction.
A. distributive B. rational C. irrational D. exponential
Which of the following statements is NOT TRUE regarding psychographics?
a. Helps marketers get a handle on what the audience "looks like.". b. Combines knowledge from psychology and sociology with other marketinginformation to predict future buying behavior c. Refers to the emotional and behavioral characteristics of an audience d. Concerned with the values, beliefs and attitudes of an audience
This is a group or company whose business is not conducted or maintained for the purpose of making money
A) nonprofit organization B) privately held company C) publicly traded company D) government agency E) association/society
The most fundamental needs in Maslow's hierarchy, "the ones typically fulfilled first," are the safety
needs. Indicate whether the statement is true or false