A(n) ________ is the market segment a firm selects because management believes the firm's offerings are most suited to winning those customers
A) target market
B) business portfolio
C) SBU
D) SWOT
E) marketing control
A
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A user view
a. presents the physical arrangement of records in a database for a particular user b. is the logical abstract structure of the database c. specifies the relationship of data elements in the database d. defines how a particular user sees the database
San Juan, Inc. is considering two alternatives: A and B. The costs associated with the alternatives are listed below: Alternative A Alternative BMaterial costs$35,000 $57,000 Processing costs 36,000 57,000 Building costs 12,000 28,000 Equipment rental 19,000 19,000 If only the differential costs of the two decisions are considered, the total differential costs of Alternative B is:
A. $102,000. B. $59,000. C. $161,000. D. $131,500.
The Enrique Company recorded the following transactions for February 20x1:MaterialsWork in ProcessFinished GoodsPurchases$100,000??Beginning inventory180,000$ 8,000$ EEnding inventoryA30,00030,000Direct materials used?90,000?Direct labor?B?Manufacturing overhead (includes indirect materials used of $10,000)?115,000?Transferred to finished goods?C?Cost of goods sold??DSales were $560,000, with sales prices determined by adding a 40% markup to the firm's manufacturing cost. The total cost of direct materials used, direct labor, and manufacturing overhead during the month was $285,000.Note: The materials account includes both direct materials and indirect materials.Required:Calculate the missing values.
What will be an ideal response?
Greater emphasis on health and wellness concerns, greener consumers, and privacy concerns are all ________ that shape consumer values and impact marketing.
A. macroeconomic trends B. competing trends C. generational trends D. social trends E. environmental trends