Social factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Compare the roles of culture, subculture, and social class
What will be an ideal response?
Culture is made up of the values, beliefs, customs, and tastes a group of people produce or practice. Each culture contains smaller subcultures, or groups of people who share a distinctive set of beliefs or characteristics. Many racial and ethnic subcultures make up important markets. Social classes are the overall rankings of people in a society. Members of a social class share similar education and income levels, and often have similar values, interests, and behaviors.
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A company's strategic planning may have to be done _____ due to frequently changing competition and technology.
A. every five years rather than every two years B. every five years rather than every ten years C. every ten years D. continuously E. closer to every one or two years than every five years
A company shows a $600 balance in Prepaid Rent in the Unadjusted Trial Balance columns of the work sheet. The Adjustments columns show expired rent of $200. This adjusting entry results in:
A. $200 difference between the debit and credit columns of the Unadjusted Trial Balance. B. $200 of prepaid insurance. C. An error in the financial statements. D. $200 increase in net income. E. $200 decrease in net income.
Blue Fizz Inc sponsors every race that takes place at the Sears Racing Track in Orange County, California. The high-octane racing at Sears is perfect for Blue Fizz to sell its energy drinks and to establish the desired brand image of the company
Which type of promotion is evident here? A) event marketing B) mass marketing C) point-of-purchase promotion D) solution selling E) advertising specialties
State securities laws apply mainly to interstate transactions.?
Indicate whether the statement is true or false