According to your text, what is the biggest challenge in global branding?
A. translating promotional materials into another language so that the meaning does not get lost
B. grouping nations with consumers that have similar tastes and brand preferences
C. staying easily recognizable at any location, while remaining compatible with local culture and traditions
D. coming up with different brand strategies for different countries
E. adhering to the regulations of other countries when promoting the product
Answer: C
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