The primary goal in programming advertiser-supported media is
a. to maximize the size of an audience targeted by advertisers.
b. to attract the largest overall audience.
c. to generate maximum publicity.
d. to minimize the unwanted audience.
a
You might also like to view...
What is another way to say that PR professionals serve as liaisons?
a. They are the go-between from publication to reader. b. They broker goodwill between two or more publics. c. They help companies get their messages out to editors. d. They translate for their clients in other countries.
This program brought the end of Joseph McCarthy:
a. "The Case Against Milo Radulovich" b. "The McCarthy Broadcast" c. The Army-McCarthy Hearings d. Person to Person e.The Today Show
Open-ended questions
a. capture stories. b. capture personal feelings. c. capture feelings. d. do all of the above. e. do none of the above.
Geographical topics often to lend themselves to a ____
A. chronological pattern. B. problem-solution pattern. C. spatial pattern. D. topical pattern. E. cause-effect pattern.